Portfolio

Zachry Group | Nov. 2018 - Oct. 2021

Force Report

Bimonthly, bilingual magazine mailed to employees, customers, partners and other stakeholders. Approximately 40,000 in circulation each issue, and the enterprise’s primary communication vehicle. My approach:

• Identify key content leads, foster a collaborative environment, and prioritize value through leverageable content across enterprise functions (proposals, business development, social media, internal employee communications).

• Produce an annual content calendar that leaves space for new topics as they emerge.

• Research topics, interview experts, and write articles, then manage corporate approvals and edits; identify opportunities for photography and incorporate into production schedule.

• Finalize content, manage design/layout, coordinate Spanish translation, approve print proofs and supervise printing and mail distribution.

• Provide repurposed materials to those previously identified.

Corporate Communications

News releases, sales sheets, purpose statements, advertisements, executive letters/talking points, video storyboards and scripts, social media posts, intranet and biweekly employee email content.

Employee Wellness Mindfulness Video

"Active Mindfulness with Ashley Dillon." I created this video for Zachry's weekly mindfulness webcast to inspire practicing mindfulness anywhere, any time, doing anything. Relax, follow your senses, and consider the daily moments in which you can incorporate being present and grateful. Video clips are open-source, thanks to pexels.com contributors.

What Matters Most Global Recruiting Campaign 

Copywriter, Director of Photography, Brand Identity Manager, Project Manager

"We don't just hire the GPA. We hire the person who earned it." Millennials have fundamentally changed the way employers present their value proposition. How does an oil and gas company keep up? Start with a simple question: What matters most to you? We went beyond the résumé to understand what makes passionate, motivated and innovative thinkers thrive at work.

Corporate Brand Identity Project 

Voice & Tone Subject Matter Expert, Writer, Strategy Project Manager

Worked with marketing agency to develop brand positioning; ConocoPhillips adviser to agency on voice, tone, and imagery authenticity; wrote voice and tone training guidelines and developed training for communicators; developed style guide; wrote imagery guidelines and developed media library; initiated photography project to collect more than 3,000 assets to date.

Sustainability Report 

Producer, Editor

Taking environmental and social engagement data to new heights, this polished publication does more than satisfy reporting requirements—it shows and tells the story of ConocoPhillips' sustainability achievements and goals.

spirit Magazine 

Contributing Editor

Edited copy and advised on voice and tone for 17 issues to date; published two articles.

Content Specialist

Created and managed brand voice and tone. Directed brand identity strategy through key communications including owned web content, external publication articles (Think Realty magazine, National Real Estate Investor magazine, Houston Chronicle and Houston Business Journal), ad campaign (print, digital, radio, social media and TV), social media channels, and marketing materials. Engaged subject matter experts, collaborated with creative agencies. Created content intended to be leveraged across company and repurposed long term.

Texadia Home

Writer

SEO-based blog articles to engage and attract clients.

Yoga Pod

Writer, Content Strategist

Created content strategy; providing SEO articles to support marketing strategy.

iDfour

Writer

Wrote three case studies to target B2B clients.